品牌故事 - 江苏标越家具有限公司

ABOUT KAJ

Jiangsu Biaoyue was founded in 2018, formerly known as Shanghai Biaoyue (2004-2022), and is an expert in sofa manufacturing that integrates research and development, production, and sales. Headquartered in Suqian Siyang Yiyang Industrial Park, relying on the cultural heritage of the "Four Capitals" (the natural resources of the hometown of poplar trees and the craftsmanship inheritance of the ancient capital of Surabaya), the factory covers an area of 30000 square meters to achieve efficient scaling (with a monthly production capacity of 10000 pieces planned). Two major brands under its umbrella: "KAJ" focuses on high-end design sofas, while "MAO'S HOME" focuses on practical home furnishings. Our products are sold to over 50 countries, with "design+practicality" as the core, serving both household and corporate customers.

2004-2018

Shanghai-Born Craftsmanship

In 2004, Shanghai Biaoyue Furniture was founded in the bustling metropolis, specializing in fabric sofa R&D and production. As China's furniture market shifted from function to design, Biaoyue blended "Simple American Style" with practicality and artistry, earning two decades of trust. During this period, the company established the foundations of its KAJ and MAO'S HOME brands and implemented rigorous quality control, bringing comfort to thousands of homes. Yet, true craftsmanship demanded greater resources—a dedicated production base to scale innovation.

2018-Present

Rebirth in the Green City

In 2018, Jiangsu Biaoyue was established and relocated to the Yiyang Industrial Park in Siyang County, Suqian—China’s exclusive "Poplar Homeland." Surrounded by lush forests and abundant poplar resources, the region provides the company with natural and eco-friendly raw materials. The new facility spans 30 acres with a floor area of 30,000 square meters, equipped with three modern production lines and a planned monthly capacity of 10,000 sofas. This marks a leap from manual workshops to an integrated manufacturing base. Building on the customer network and experience of Shanghai Biaoyue, the new company focuses on fabric sofas, integrating "design" and "practicality" into every step—from material selection to sewing—echoing the ancient craftsmanship of Siyang. This journey is not just a geographical move but a rebirth of the brand: amid the verdant forests, sofas become more than furniture—they connect people and nature, carrying forward heritage and innovation.

Vision

A Sofa Dream for the Times

Today, Jiangsu Biaoyue collaborates with partners to deliver comfort through sofas. Annual designs embrace trends (led by Simple American style), yet the core remains: leveraging Suqian’s resources (like the "City of Liquor’s" precision), each sofa embodies sustainability, durability, and beauty. The story continues—from Suqian’s forests, KAJ and MAO'S HOME sofas will warm homes worldwide.

Heritage of Craftsmanship

Rooted in Shanghai Biaoyue’s 20-year mastery, each sofa undergoes 200+ meticulous processes — yet we never cease innovating, as seen in our modular designs that marry artistry with functionality.

Nature as Our Compass

Nurtured in the "Land of Poplars", we harmonize eco-materials ( with energy-intelligent facilities (30,000m2 optimized production) — ensuring our sofas "from forest to sustainable living" honor Earth’s balance.

Global Co-Creation

Built on "collaborations old and new", we cultivate an open ecosystem where designers + users co-create — bridging Ancient Sishui’s wisdom with global aspirations.

Production and Scale Advantage

With a 30,000m2 factory housing 3 production lines and monthly capacity of 10,000 units, we achieve 20% cost reduction through economies of scale, perfectly meeting B2B bulk orders. Our strategic location in Suqian Industrial Park benefits from government policy support.

Design and Technology Advantage

20 years of R&D expertise has yielded 10+ patents. We balance aesthetics and functionality - like KAJ's antibacterial fabrics and MAO'S HOME's foldable designs - outperforming competitors in meeting healthy living trends.

Cultural and Geographic Advantage

Suqian's "Four Capitals" enhance our brand: "City of Poplars" provides materials, "Forest Metropolis" ensures eco-friendly production, "Liquor Capital" symbolizes quality, and "Ancient Sishui" adds historical value.

Brand and Channel Advantage

Our dual-brand strategy (KAJ and MAO'S HOME) serves diverse markets. With global distribution across 50+ countries and digital tools like VR showrooms, we overcome geographical limitations.